SEO is always evolving and there are a lot of things you can’t really control. Because of that, you will encounter lots of different SEO challenges, all of which can add up quite a bit. Which does bring the question, which are the most common SEO challenges and how can you overcome them? Let’s find out!
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| SEO Challenges |
1. Long and messy URLs
One of the SEO challenges out there is dealing with long URLs that are hard to use by readers and search engines. Ideally, you want a short URL that adequately describes your website and what it does.
Using HTTPS is also important, since it bolsters the security. You
also want to have your keyword in the URL if possible, and URL characters
should be lowercase unless it’s absolutely necessary.
2. Your page is not indexed
Some of the reasons behind this might be 404 errors, improper meta tags, your content is duplicated, the sitemap is obsolete or the domain has low authority.
Go to the Search Console and you will
see if the page is indexed or not. Allow pages in your robots.txt and use
Deep crawl to simulate the crawling process and then optimize the XML sitemap
too.
3. You have bad reviews on Google
This is an actual problem that you want to solve. And the way you do that is simply by replying to those reviews professionally, while also encouraging current customers to share their experience.
More positive reviews will show that bad one is just an accident.
4. Your website is slow
You can’t have a slow website, that’s not
ok and it will affect your SEO. How do you solve these common SEO challenges? Change
the image size and format, you also want to compress CSS and JavaScript code,
and also try to use redirects if needed.
5. There are no location-specific pages
When you’re a local business, having location focused pages is very important.
This is why it’s a great idea to create
location-focused pages and use your keywords on them. Remember to optimize your
keywords for those locations if possible, as it will help quite a bit.
6. Duplicate content
Search engines penalize you for duplicate
content, so you have to avoid that at all times. You can solve such SEO
challenges simply by checking your content for plagiarism. Tools like Copyscape
can help with that.
7. Bad mobile experience
Google and other search engines focus on the mobile experience quite a bit, especially when more than 50% of internet users come from mobile phones. That’s why you need to ensure your mobile experience is very good.
What can you do? A good idea here is to focus on
responsive website design. This delivers a fully customized experience for your
device, while maintaining high quality content for all users.
8. Over-optimized anchor text
A good anchor text can help your link building
process, however if you make it too generic, low quality or keyword stuffed,
that becomes an issue. Keep it straight to the topic, use just a single keyword
and avoid making the anchor text an URL, that’s not helpful.
9. Broken links
Needless to say, broken links are one of
those SEO challenges you want to overcome. If your pages have a 404 error, you
want to recreate the content on that page, or you can rely on 301 redirects to
a similar page. In case external links are broken, reach to that website so
they can fix it themselves.
10. Bad or no ALT text for images
The ALT text for images is great for SEO,
and it can help you quite a bit. Ideally, you want to ensure that you find an
appropriate measure to deal with this, and the idea here is to create ALT tags
with keywords in them.
Conclusion
All these common SEO challenges need to be solved if you want to prevent any ranking problems. It’s crucial to ensure that the SEO challenges are handled appropriately and that everything is ok. Not only will it help immensely when it comes to ranking, but it will also improve the user experience too. Give it a try for yourself, address these SEO challenges and you will be very happy with the ranking benefits!
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